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- AT&T Sends Controversial ‘American Idol’ Text Message
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‘TV Guide’ Launches Digital Version
The TV Guide has launched a digital edition which contains all the magazine’s print elements such as celebrity coverage, program reviews and recommendations, and trends in the TV landscape, writes MediaPost.
TV Guide recently switched its format from digest to full-size and cut its base ad rate by two-thirds. Since then, its circulation has plumnmeted nearly 60 percent, to about 3.8 million.
TV Guide is using electronic publisher Zinio for its digital edition. Zinio president and CEO Rich Maggiotto believes the digital version’s immediacy will please TV Guide’s readers.
Last October, TV Guide ceased publishing a print edition in Canada, opting instead to go fully online with its product.