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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
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Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
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- Behind the Curve: Week Ended March 19, 2010
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‘Rewind’ Hints at Another Season Success for ‘American Idol’
Fox’s new season of American Idol premieres next Tuesday, and media buyers are warily watching for signs that the public’s appetite for the show may have declined since last year.
Instead, it seems such appetite is as rapacious as ever, if ratings for the new syndicated show, American Idol Rewind, are any indication, writes Media Life. The show, which launched in the fourth quarter, combines already aired footage with new content, and is the No. 3 new syndicated show of the season.
American Idol Rewind averaged a 2.7 household rating, beating the much-lauded Rachael Ray by 0.6. It airs over the weekend on participating channels.
However, a Magna Global USA report released last year found that just over three-quarters of all shows that went into syndication since 1987 - 51 shows - witnessed immediate ratings declines on their network runs the next season.