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CBS Embraces More User-Generated Content
CBS is launching a campaign on YouTube called 15 Seconds. Consumers post their own 15-second “inspirational message” and CBS will choose the best to be broadcast on the network prior to the Super Bowl.
More 15 Second videos will be aired on CBS throughout the season, reports MediaPost. Every two weeks CBS will select five videos post them on cbs.com. Those five videos will qualify to run on CBS.
The campaign was announced during Les Moonves’ speech at the Consumer Electronics Show. Moonves also announced a deal with Sling Media, allowing Slingbox owners to clip content directly from TV and send it to people, including those who do not own Slingboxes.