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- AT&T Sends Controversial ‘American Idol’ Text Message
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- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Hispanic Ad Spend to Continue to Grow Speedily
Hispanic ad spend may increase as much as 5.4 percent in 2007, compared to 2006, to represent 3.3 percent of total advertising expenditures, according to TNS Media Intelligence.
Comparably, total U.S. advertising spending is expected to increase 2.6 percent, writes Adweek.
Along with Spanish-language media, spending online will continue to grow at a faster rate than other media categories. This is because both media categories have intrinsic strength “not greatly affected by external market forces,” according to Steven Fredericks, president and CEO of TNS Media Intelligence.