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WQXR-FM Signs for PPM in New York
Arbitron announced today that WQXR-FM, the New York classical music radio station owned by The New York Times Company, has entered into a multi-year agreement for Arbitron‘s radio ratings services that include Portable People Meter audience measurement services when deployed in New York.
Tom Bartunek, GM of WQXR says that the station plans to make good use of the data the PPM provides, on behalf of both advertisers and audience. “We look forward to the more detailed and dynamic information that the Portable People Meter will be able to generate. It’s our expectation that our audience and its listening habits will be more thoroughly measured than heretofore.”