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‘Blender’ Boosts Rate Base, Ad Pages, Revenue

Blender magazine has announced yet another rate base increase, marking a 220 percent growth in circulation since the publication’s debut in May 2001, and a 10 percent climb over its previous rate base, according to the magazine.

The new rate base will be 800,000, up from 725,000, effective with the current issue.

Advertising page momentum continued in 2006, as Blender enjoyed a 12.4 percent increase in pages over 2005. Revenues were up 38.7 percent over last year.

Because of its appeal to the young male demo, Blender added new, high-end accounts in 2006 including Saab, LVMH, Hard Rock Hotel, Bose, Olympus, Intel and Luxottica.

Blender’s brand appeal led to some high-powered marketing initiatives and partnerships in 2006, including a year-long deal with Best Buy, which has been renewed for 2007.

“We’re thrilled that in an ever-changing music landscape, Blender is more popular than ever with advertisers, the media and most importantly, our readers,” says publisher Lee Rosenbaum in a statement.