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Moms Trust, Relax with Magazines

Moms and magazines apparently still go together as well as milk and cookies.

Parenting Group’s 24/7 MomConnection study shows that magazines and newspapers are moms’ most trusted sources of information, and that moms choose magazines as the best way to relax, writes MediaPost. Moms also trust web sites, radio, TV and doctors’ offices.

The study shows that 100 percent of mothers have watched TV, been online, listened to the radio or received a direct mail promotion in the last week, while 91 percent have shopped at a retail store, 88 percent have read a magazine, and 86 percent have used a cell phone.

Mothers are also using emerging media, though not as often: the study shows that in an average week, 33 percent of moms watched video-on-demand, 32 percent have read a blog and 17 percent listened to an iPod.

Interestingly, 27 percent of moms would pay to eliminate online advertising, 24 percent would pay to stop email advertising, and 23 would do the same for TV, radio and blogs.