Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Drug Ad Spending Ends Record Year

Published on December 28, 2006
Spending on all prescription drug brands will hit about $4.5 billion by the end of 2006, according to TNS Media Intelligence.