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Burrell Signs for PPM
Arbitron has signed another major communications company to make use of the Portable People Meter radio ratings service, when the service is officially commercialized.
Burrell Communications, a multicultural communications company, will use the PPMs when they are made commercially available in Houston, writes Radio Ink. According to Linda Jefferson, SVP of Burrell, the PPM will give radio the visibility it desperately needs among advertisers.
Arbitron hopes to launch the PPM in the top 50 markets by Fall 2010, beginning with Philadelphia in 2007.