Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Busch to NASCAR: It’s Time to Say Good-Bye

Published on December 19, 2006
Executives at Anheuser-Busch have decided to pursue another direction in their marketing of the Busch brand and will not renew their relationship with NASCAR when the sponsorship expires, after 25 seasons, at the end of 2007.