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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
- Lowe’s Plans New Canadian Stores - Update
- How Retailers Should Appeal to Women
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- Behind the Curve: Week Ended March 19, 2010
- Top 10 House and Garden Websites - February 2010
- Monthly US Web Usage Declines in February
- Annual US Ad Spending Falls 12.3%
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- Americans Confident in Military, not Congress
- Top 10 Print Media Websites - February 2010
Study: Free Shipping Best Holiday Email Offer
Free shipping, the most-often offered promotion by retailers last holiday season, is the email offer most guaranteed to be opened by customers this year.
According to online marketing firm eROI, a study of consumers found that the majority of consumers prefer free shipping over discounts, writes DM News.
Discounts, too, are important to consumers, with the majority of respondents saying they would prefer to have a percentage discount than a dollar discount. Also, consumers seem to want flexibility during shopping, with more preferring a 10 percent discount on any purchase than a 15 percent discount on a purchase over a certain dollar amount.