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XM Expands Lineup of College Bowl Games

Published on December 13, 2006 | Email this article

Advertisers can reach college football fans during the biggest bowl games of the season on XM Satellite Radio, and now XM has signed for 12 more bowl games.

XM today announced the addition of 12 more bowl games to its line-up, including the Rose Bowl, the Gator Bowl, and the Capital One Bowl, for a total of 16 bowl games on XM. The satellite radio provider will also air the 2007 Bowl Championship Series (BCS) National Championship Game, the Sugar Bowl, the Orange Bowl, and the Fiesta Bowl.

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