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DraftFCB Canned, New Wal-Mart Agency Review to Take Place
Following the departure of advertising chief Julie Roehm, Wal-Mart has decided to drop Draft FCB as its new agency.
Roehm hired Draft and Aegis Group’s Carat in October following a highly publicized review. The decision is the result of “new information” obtained over the past few weeks, according to Wal-Mart spokeswoman Mona Williams, writes Bloomberg.
Roehm’s willingness to get personal with some of the candidates for the Wal-Mart account raised eyebrows at the retailer; she was seen driving the Aston-Martin of Howard Draft, Chairman-CEO of the DraftFCB, writes MarketingVox.
Carat will be eligible for the new review, but Draft will not. Other Interpublic units will be allowed to participate in the review. Following the announcement, Interpublic’s shares fell to their biggest loss in almost four years.
The new review is expected to happen quickly, with a decision expected by January.