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Ads on Niche Sites More Engaging

Ads that appear in niche websites get more attention from broadband users than ads on sites that have more than a million unique visitors, according to study results to be released next week, reports MediaPost (via MarketingVox).

Respondents to a Media Screen survey indicated that they would be slightly more interested in products on smaller sites; they gave 42 percent of the small sites one of the top ratings, compared with 39 percent of larger sites. Media Screen asked 1,356 broadband users to rate on a scale of one to seven how likely they were to be interested in products on given sites.

“People are more engaged and more involved in the smaller sites that speak to a topic of keen interest to them,” Kate Riegner, Media Screen’s director of research, told MediaPost, adding that users often perceive their favorite sites to have more interesting ads.