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7 steps for effective and measureable multi-channel advertising. Free guide.- Unemployment Ticks Upward
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Primedia Offloads ‘Guns & Ammo,’ ‘Fly Fisherman,’ Others
Primedia has sold its hunting, fishing and shooting magazines for $170 million in cash.
The 17 magazines purchased by private-equity firm InterMedia Partners LP include Guns & Ammo, Fly Fisherman and Game & Fish, writes Reuters.
The sale also includes events, websites, and TV and radio programming related to the titles.
Primedia said last year that it was exploring the option of splitting off its consumer guides from its enthusiast media.