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‘WSJ’ Slims Down, Gets Colorful

The Wall Street Journal’s planned move to a smaller format will go into effect Jan. 2.

The redesign will also include more color, graphics and other user-friendly elements, writes the AP (via Salon). The smaller size will be about three inches narrower - about a single column’s width - and will bring it into alignment with a widely used industry standard.

Stories will be shorter, and fewer will include jump pages, though the paper will still highlight long-form stories.

Dow Jones says reducing the Journal’s width will save about $18 million a year.

The Journal has initiated a number of changes in the last year in order to reach beyond its core audience of business leaders and advertisers, including publishing a Saturday edition, adding more color pages to the paper, introducing new ad space - including selling ads on its front page - and retooling its international editions.

The New York Times also intends to reduce its page size - by 1.5 inches - in April of 2008.