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‘Metro’ U.S. Editions Debut ‘Advertiser-Friendly’ Redesign
Metro - the newspaper that reaches over one million readers daily in the U.S. - has unveiled an editorial redesign for its U.S. editions in New York, Boston and Philadelphia.
The updated look and added features reflect changes made first to Metro Sweden last summer; the global newspaper’s new design will ultimately be adopted by all 70 editions worldwide. The new layout debuts in the U.S. Monday, December 4.
The redesign includes changes and additions aimed to provide an updated and innovative look that will provide a more advertiser-friendly environment, the company says.
Changes include: more dynamic ad positions within premium sections of the paper; a daily Metro newsmaker profile featuring an influential personality; a business page which includes content from Bloomberg and an exclusive Bloomberg graphic to highlight current financial and market data.
Metro’s readers tend to be 18-39 years old, with an average household income of nearly $100,000.