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NAA: Newspapers Still Primary Medium for Shopping, Sale Info

Research shows that nearly two-thirds of Americans actively check advertising at least once a week for things they might want to buy, and newspapers are the leading destination for that purpose.

According to research by MORI Research for the Newspaper Association of America, newspapers lead the pack for consumers interested in checking advertising and shopping information, writes MediaPost.

Fifty-three percent of adults used newspapers to make a shopping or purchase decision in the last 30 days, while 27 percent used the internet (now the second-leading source).

Sunday is the most likely day by far, noted by about one half of shoppers, with Saturday a distant second at about one-fifth of shoppers. Wednesdays and Fridays were each noted by about 13 percent of shoppers.