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Salaries on the Rise for Beginner Buyers, Planners
Starting salaries for media buyers and planners have bounced back, reaching levels equal or above where they were at the top of the dot-com boom.
Those salary increases have yet to reach the upper echelons of media experience, writes Media Life.
According to a Media Life salary poll conducted last month, entry level media folks are earning more than ever, while more experienced buyers and planners are seeing salary levels at or below pre-bust levels.
For example, in 2000, a typical East Coast entry-level planner made $29,750, while a West Coast starting salary was typically $26,000. Planners today now start at $30,000 to $34,000 on each coast; a starting salary in the $25,000-$29,000 range is considered poor in those regions.
Though salaries are on the rise, a Media Life poll last month showed that the numbers of buyers and planners who are unsatisfied with current levels of pay are also on the rise.