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Chrysler Reaches Asian Market with Ads in Three Languages
Chrysler plans to launch a TV campaign in leading markets with large multi-ethnic populations that will feature an ad in three different languages: Mandarin and Korean, as well as English.
The spots, airing on a collection of broadcast and cable stations in New York, Los Angeles and San Francisco, will target people of Chinese and Korean descent, writes MediaPost. The English-language ads will target English-speaking people of Indian descent.
Print ads will also run in publications aimed at those three groups.