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Yahoo, 176 Newspapers in Ad and Content Partnership
Seven newspaper chains - representing some 176 daily papers nationwide - have announced a partnership with Yahoo to share content, advertising and technology; financial terms were not disclosed.
The newspaper consortium’s deal with Yahoo initially consists of the newspaper chains’ posting employment classifieds on Yahoo’s HotJobs classified jobs site as well as using HotJobs technology for their own jobs ads online, reports the New York Times (via MarketingVox). In the long term, the newspapers’ content will be tagged and optimized for searching and indexing by Yahoo - an attractive prospect for advertisers seeking to target local markets.
During the next year, the newspapers will begin displaying their news articles and local ads on Yahoo’s online network. In turn, Yahoo will provide local event listings, maps, search technology and other content and tools on the newspapers’ websites - and use its technology to help newspaper sell online ads.
The consortium consists of the MediaNews Group, Hearst, Belo, E. W. Scripps, the Journal Register Company, Lee Enterprises and Cox Enterprises - which together own newspapers in 38 states.
The deal comes as Google announced that it would sell ads in the print editions of 50 major newspapers.