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‘Time’ Reduces Rate Base, Redesigns, Raises Price

Published on November 10, 2006
Time and the other major news magazines have long engaged in a fierce rivalry, with Time having a strong lead over the others - however, that lead has been narrowing in recent months. Now, in a move to maintain its lead, Time editors are working on a redesign that will launch in January. The magazine's newsstand price will also rise in January, from $3.95 to $4.95.