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AdBrite Puts Ad Space on the Auction Block

AdBrite is set to introduce AdBrite 2.0, a new auction system that will allow the company to sell advertising space, across its network of 28,000 sites, to the highest bidder.

AdBrite 2.0 will allow smaller advertisers and websites to get into the display ad market, as well as match big brand advertisers with niche websites, allowing effective targeting of advertising, e-Consultancy reports (via MarketingVox). AdBrite’s automated ad network allows advertisers to bid on a per-impression basis for ads, which can be targeted by several criteria, including keyword, geography, demographics, and content type.

The ad formats are currently limited to text and banners, but video and mobile advertising will be added in the future.

Even though the majority of online ad spending goes to the top 50 websites, AdBrite’s model allows advertisers to tap into smaller sites and blogs they might otherwise overlook. However, given the small amounts that some ad networks pay for page impressions, blogs and their publishers might not see a revenue windfall from the model.