Search »

Lane Bryant Reveals Woman Within

Redcats USA has renamed the plus-size woman’s Lane Bryant Catalog, calling it Woman Within. The U.S. division of French conglomerate Pinault-Printemps-Redoute has for several years had a licensing agreement to use the Lane Bryant Catalog name, but the rights to Lane Bryant revert back to Charming Shoppes in October 2007.

From now on, there won’t be any confusion between Woman Within and Lane Bryant, according to Redcats chairman/CEO Eric Faintreny, writes Multichannel Merchant. “It’s our own brand. As they say in France, it’s a necessary, but useful pain. We had to move away from the Lane Bryant name in 2007, and we thought this name was extremely suitable for our customers,” he is quoted as saying.

This is not the first time that Redcats USA - which includes the apparel and home good titles Chadwick’s, Jessica London, Roaman’s, La Redoute USA, KingSize, BrylaneHome and BrylaneHome Kitchen catalogs - has introduced a new name for an existing brand. Last summer, the company changed its Lerner women’s apparel catalog to the Metrostyle brand, as the license agreement between Redcats USA and retailer New York & Co. ends this year.