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Harris Interactive: Cell Phone Users Open to Incentive-Based Ads

Some consumers would support advertising on their cell phones in exchange for free features, were the option to be offered.

A new Harris Interactive survey found that 26 percent of cell phone users would be willing to watch incentive-based advertising on their cell phones, writes Direct Magazine. About 7 percent of cell phone customers said they would be interested in receiving relevant ads via text messaging.

The survey also found that 9 percent of consumers use cell phones exclusively and have discontinued use of landlines. On the other hand, about 39 percent of those surveyed said they would never disconnect their landlines.