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Mobile Users Love Their SMS
Text messaging, one of the first value-added services wireless carriers offered to mobile customers, continues to be the one that mobile users truly value.
Over the past month, for example, 35 to 40 percent of mobile users have sent a text message, and it is a medium that no marketer should ignore in building their brands, according to John Gauntt, senior wireless analyst with eMarketer, writes MediaPost. Gauntt calls SMS the “mother’s milk” of wireless providers’ balance sheets.
This year, text messaging will generate $7 billion in revenues in the U.S., he says.
Separately, NPD Group has reported that roughly 40 percent of all wireless subscribers use text-messaging. That’s compared to 21 percent of mobile users download ringtones and 9 percent play mobile games.