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WSJ to Increase Color Pages 17%

Beginning in January 2009, the number of color pages offered to advertisers by the Wall Street Journal will increase to 168 pages a week - an increase of 17 percent.

The newspaper will spend the next two years upgrading and refitting its printing plants - a $30 million project. The last time the Journal expanded color pages was 2002.
“We project rapid growth in color demand in excess of current Journal capabilities,” said L. Gordon Crovitz, executive vice president, Dow Jones & Co. and publisher, The Wall Street Journal. “Actual color demand has significantly exceeded advertising forecasts since the 2002 color expansion. We expect to meet the color demands of our advertisers with this upgrade.”