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Second Largest Hispanic Agency Signs for PPM
Arbitron announced today that Lopez Negrete Communications, the second largest independently owned and operated Hispanic advertising agency in the U.S., has signed a multi-year agreement for Portable People Meter radio ratings services in Houston.
Lopez Negrete Communications, with billings of $150 million, is an independent, Hispanic owned and operated agency specializing in Hispanic marketing and serving advertisers that include Wal-Mart Stores, Tyson Foods, Bank of America, Visa USA, Azteca Milling, Microsoft Corporation, Domino’s Pizza, Reliant Energy and others.
To date, Arbitron has announced contracts for PPM ratings services with ten broadcasting companies. Arbitron also has signed contracts with leading advertising agencies that place more than 90% of the national radio advertising dollars.