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Iacocca Reappears in Chrysler Commercials
Lee Iacocca, former chairman of Chrysler Corp., joins former “Seinfeld” star Jason Alexander in a series of TV commercials that make up part of Chrysler’s $75 million ad campaign, reports the Detroit News.
Alexander will revive Iacocca’s famous line from his commercials of the 80s: “If you can find a better car, buy it.” The new campaign touts an employee-pricing program on most Chrysler, Dodge, and Jeep vehicles to compete against GM’s similar campaign.