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- AT&T Sends Controversial ‘American Idol’ Text Message
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- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
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- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Home Depot, Amazon, Starbucks
- Walgreens Purchases Assets of Memphis Drugstores
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- Bing Makes Search Inroad
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Compact WSJ Plans New Ad Formats
More Ads, Less Copy
When The Wall Street Journal introduces compact European and Asian editions later this year, it will also unveil a slew of new ad formats, including larger standard ad sizes and front-page advertisements, Media Week reports.
The new WSJ will offer opportunities to brand certain sections, such as the statisctics page, and will focus on print and online cross-media packages.
To negate arguments that arose when The Independent and The Times went compact, halfpage adverts will command 60 percent of the page and quarter pages 30 percent.
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