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Mini Launches ‘Word-of-the-Day’ at Pumps

Published on July 10, 2005 | Email this article
BMW_Mini_Word_Day' copy.jpg

Mini Cooper launches another innovative advertising campaign with “word-of-the-day” trivia at gas pumps, Adrants reports. The made-up words are meant to entertain people as they pump gas. Example: “Spumped” defines the phenomenon of arriving at a gas station and being unable to recall what side of the car your tank is on.

 

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