Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Mini Launches ‘Word-of-the-Day’ at Pumps

Published on July 10, 2005
BMW_Mini_Word_Day' copy.jpg
Mini Cooper launches another innovative advertising campaign with "word-of-the-day" trivia at gas pumps, Adrants reports. The made-up words are meant to entertain people as they pump gas. Example: "Spumped" defines the phenomenon of arriving at a gas station and being unable to recall what side of the car your tank is on.