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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Home Depot, Amazon, Starbucks
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What’s Word Of Mouth Worth?
The 150 members of the Word of Mouth Marketing Association are beginning to inject new terminology into their advertising products and strategies in the hopes of spawning a new set of standards for measuring and codifying the effects of word of mouth marketing, MediaPost reports.
The group has released a draft of a “terminology framework” that it compares to the Interactive Advertising Bureau’s first attempts to outline standards for banner ads.
Researchers and marketers from Intelliseek, America Online, Dell, BuzzMetrics, and other helped develop the new vocabulary.