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DVD Rental Service Sponsors Film Festival
UK Online DVD rental service LoveFilm will sponsor the 25th Cambridge Film Festival and the 2005 Shooting People: Mobile Cinema Tour nationwide, in hopes of increasing its offline presence. Specifically, the company will be touting its new downloadable short film service.
At an exhibition stand at the festival, LoveFilm will demonstrate the online DVD service using laptops, offer customers a free trial, and give away cinema tickets, Brand Republic reports.
LoveFilm trailers will play before the majority of films. Screens in the bar area will play the LoveFilm ad, and festival brochures will include LoveFilm branding.