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Food Mag to Sell Product Placements

A planned food magazine called Relish, from the Publishing Group of America, will sell brand mentions in recipes and product placement among staff-recommended kitchen and home gadgets, AdAge reports. With TV Guide’s Inside TV launched in April, Relish will be the second magazine to offer advertisers paid placement in editorial content.

 

Relish, like the company’s first title, American Profile, will be distributed inside local paid newspapers. Since its launch in 2000, American Profile’s distribution has grown from 1.3 million to 6.5 million. It ran 250.8 ad pages from January through June, up 6.2 percent over the same period last year.

The company plans for Relish to have a circulation of 6 million at its February launch, though it has not yet signed up a single newspaper or advertiser.