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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
- Lowe’s Plans New Canadian Stores - Update
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- CPI-U Has Flat February - Update
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- ‘The Daily Wrap:’ Home Depot, Amazon, Starbucks
- Walgreens Purchases Assets of Memphis Drugstores
- GameStop Plans 400 New Stores
- Job Stability Leads to Spending – Update
- Consumer Demand Key to Sustaining Economy - Update
- Marketers Adopt Emerging Channels
- Digital, Cable News Audiences Only Media to Grow in 2009
- Private Label CPG Dollar, Unit Sales Continue Growth
- Behind the Curve: Week Ended March 19, 2010
- Top 10 House and Garden Websites - February 2010
- Monthly US Web Usage Declines in February
- Annual US Ad Spending Falls 12.3%
- Marketers Leverage Customer Initiated Interactions
- Americans Confident in Military, not Congress
- Top 10 Print Media Websites - February 2010
TV Guide Considers Rate Base Cuts
TV Guide, a magazine that has already reduced its rate base by nearly 3 million since 1998, is considering cutting it again, this time by as much as a third, according to the Wall Street Journal (via Folio). “The only reason to divulge its preliminary decision is because they might be looking for an advertiser reaction,” says Dan Capell, editor of Capell’s Circulation Report.
As TV Guide has faced increasing competition with US Weekly and People magazines, and become a bit less relevant thanks to the internet and TiVo, the magazine has been considering other changes, as well, including the possibility abandoning the familiar, pocket-sized format for a more standard size.