CampusAdTrader Lets Buyers Bid for Ad Space

Collegiate Presswire has launched CampusAdTrader, a beta-mode online-auction marketplace for buying and selling display, online, and classified advertising space in U.S. college newspapers, according to AuctionBytes. Subscribing newspapers can sell ad space online, with a commission of 10 percent of sales going back to the service. Media buyers and ad professionals who wish to use the service to search and bid on advertising opportunities in campus newspapers pay a one-time $25 fee per user. Media buyer membership fees are waived through the end of the year.