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K-C: Boost Ad Spending $160 Million by 2009

Published on July 25, 2005
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Kimberly-Clark said it will boost ad spending $160 million or more a year by 2009 after announcing it is cutting 6,000 jobs and closing 20 plants, AdAge reports. The increased spending would represent a 38 percent increase on the $421.3 Kimberly-Clark spent on advertising last year.