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Newsweek Drops Issue, Cites Poor Ad Sales

Published on July 27, 2005 | Email this article
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Due to low ad pages during late summer, Newsweek is trimming the number of issues it publishes by one, opting for a double issue dated Aug. 29-Sept. 5, Mediaweek reports.

Through July 19, Newsweek’s ad pages have fallen 15.6 percent this year, to 970. It’s not alone. A lack of spending in the technology and automotive sectors has hurt the whole newsweekly category with ad pages falling 10.5 percent, to 6,332 through July 19.

 

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