Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

FSA: Corn Flakes Considered Junk Food

Published on July 29, 2005
ofcom.jpg
As Ofcom, UK independent regulator for communications industries, considers restrictions on when ads for unhealthy foods can be shown on TV - including possible bans during children's shows and/or before 9 p.m. - the Food Standards Agency has planned to publish an official definition of junk food. Whether a food falls into the junk food category will be based on a points system that takes into account saturated fat, salt, and sugar content, Brand Republic reports. According to the FSA, not only will common suspects such as sugar coated cereal, soda, and fast food chicken nuggets be defined as junk food, but also bran cereal, corn flakes, and lemonade.