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FSA: Corn Flakes Considered Junk Food
As Ofcom, UK independent regulator for communications industries, considers restrictions on when ads for unhealthy foods can be shown on TV - including possible bans during children’s shows and/or before 9 p.m. - the Food Standards Agency has planned to publish an official definition of junk food. Whether a food falls into the junk food category will be based on a points system that takes into account saturated fat, salt, and sugar content, Brand Republic reports.
According to the FSA, not only will common suspects such as sugar coated cereal, soda, and fast food chicken nuggets be defined as junk food, but also bran cereal, corn flakes, and lemonade.
The advertising industry has been diligent about reviewing advertising codes to reflect consumer consumers, and will be participating in talks with Ofcom on its own, said the UK Advertising Association’s food advertising unit’s director, Jeremy Preston.