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Nascar Plans AP-like Service

Published on August 02, 2005
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In a move that some describe as "NFL envy," Nascar is creating a division to generate its own content for newspapers, radio, TV, and cable networks, in order to help media cover Nascar better, AdAge reports. The media company is considering a wire service and perhaps a cable network. It has already experimented with podcasts. "You're going to see us get into the content business, not to distribute live events, but similar to the NFL channel in that it is a 24/7 promotion channel," Nascar CEO Brian France said.