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DMA: New Catalog Council Name Reflects Changing Industry

Published on August 03, 2005 | Email this article
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The Direct Marketing Association’s Catalog Council will now be called the Catalog & Multichannel Marketing Council, B to B writes. The name change reflects what the DMA calls “the changing needs of the catalog industry, which is now comprised of more than basic catalog marketing and includes e-commerce, retailing, and other marketing channels.”

 

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