Liquor Council Heads Off Ad Complaints

The Distilled Spirits Council's latest advertising code report complains about excessive alcohol use and using sex to sell liquor in advertisements, Adweek reports. The council is an industry trade group and part of its voluntary efforts to regulate itself. A SKYY Vodka print ad took heat for featuring a female model wearing see-through clothing. SKYY agreed to revise the ad. While the council said it achieves a "100 percent" compliance rate among member companies, non-member companies don't seem so eager to please. Two Svedka vodka ads violated the code by using sex to sell the brand - Svedka has not responded to the complaint.