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Confusing to Kids, Kraft Ad Cancelled

Published on August 05, 2005
postopia.jpg
After the Children's Advertising Review Unit (CARU) found that a Kraft Foods ad for its www.Postopia.com site, appearing in the June issue of Sports Illustrated for Kids, could be confusing to children, Kraft agreed to ban further usage of the ad, and will work with CARU for guidance on future advertising for the site, Brandweek reports.