SuperPages Enters Pay-Per-Call Arena

Verizon SuperPages.com has unveiled a new pay-per-call offering as a component of its local and national sales strategy for online marketing products, ClickZ reports. Like other pay-per-call services, each ad gets a dedicated toll-free or local telephone number that rings through to the advertiser's regular phone line. Each qualified call will cost advertisers $2 to $6, depending on the business category.