Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Aging Baby Boomers Influence Nike, Others

Published on August 15, 2005
nike women.jpg
NikeWomen.com
Nike has launched a new ad campaign focusing on "real" women - one that celebrates big butts, thunder thighs, and "shoulders that aren't dainty," according to AdAge. The campaign follows in the wake of a series of Dove ads featuring women from sizes six through 12 that have spawned a flood of criticism and kudos.