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Sears Fires Ogilvy & Mather

Published on August 15, 2005
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After 43 years of directing the advertising of Sears, Ogilvy & Mather Worldwide has been thrown over in favor of Sears consolidating its $640 million advertising account with Young & Rubicam, AdAge reports. Both agencies are part of advertising holding company WPP Group and have worked jointly on the account since 1993.