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- AT&T Sends Controversial ‘American Idol’ Text Message
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- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Download Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Staples, B&N, Costco
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- Minority Growth Represents Marketing Opportunity
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- Top 10 Brands Advertised on Radio - Week of 03-01-10
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Events, Internet Propel B2B Media Buying
According to Veronis Suhler Stevenson’s 19th Annual Communications Industry Forecast & Report, total business-to-business media spending totaled $20.91 billion in 2004 and is expected to grow 5.9 percent to $22.14 billion this year, BtoB reports. This year’s growth is being driven by an expected 6.1 percent increase in trade show spending, and a 26.5 percent increase in e-media spending.
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