‘Sex, Sport, and Stupidity’ Growing in the U.K.

The U.K.'s "lads" magazine market is seeing a surge in advertising, particularly lads weekly titles Nuts from IPC Media and ZOO from Emap Plc, reports Bloomberg. In Britain, advertising for the lads segment increased seven percent last year, to 63.3 million pounds - and weekly lads ad sales have totaled 4.9 million pounds in the first half of this year, surpassing the 4.8 million pounds from all of last year, according to media buyer ZenithOptimedia.