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Google Messing with PageRank, Search Relevancy

Published on August 19, 2005
What is apparently a Google experiment in a new way to determine search relevancy, seemingly commercial listings are appearing among organic search results, but demarcated by horizontal lines, reports ClickZ (via MarketingVox). A Google spokesperson assured ClickZ that the results are not paid listings. The listings are "very commercial-looking results," according to Mike Levin, VP of Connors Communications Interactive Group, which claims it has examined 50 keywords and phrases that delivered such demarcated, but unlabeled, results. Observers point out that the new listings approach could have significant impact on search optimization.