Clear Channel: Two Dozen Proposals to Build a Better People Meter

Clear Channel's request for proposals for a passive, electronic measurement system has brought in more than two dozen responses, writes Mediaweek. Final proposals, due December 15, will be reviewed by Clear Channel and representatives from a cross-section of the industry, followed by market tests and an audit from the Media Rating Council. The radio business has relied on diary-based measurement from Arbitron, but a recent study from Forrester Research has pointed to a need for radio to switch to a passive-based electronic system.